Sales Experience at your Service

Welcome Wayne Friesen to UCon!

If you’re in the Edmonton area and seeking a selling agent with sales experience, we’d like to introduce to you our newest team member Wayne Friesen.  

Wayne has spent his entire career in the transportation industry, including purchasing new equipment, rigups, disposing of used equipment and sales of new and used trucks and trailers.  

He brings  sales experience and equipment expertise in industry and truck and trailer requirements for various applications, which can help us clearly target our marketing to motivated buyers. 

Expertise in Highway and Tank Trucks

He will be applying his deep knowledge of highway and tank trucks to the Alberta market, specifically the beltway between Edmonton and Calgary. This region has always been active for UConsignEquip and we expect to grow it with an abundance of pre-owned truck, trailer and machine listings for all our keen buyers throughout Canada. 

Meeting the needs of the regions industries

Karl has been building the team at UConsignEquip, and is impressed with Wayne’s initiative. “He’s taken on a substantial territory, one with a diversity of industries, including Oil and Gas, which is as volatile as they come. This requires patience and being extremely responsive to the ever-changing needs of the region and its businesses.” 

“Wayne is a great addition to our team, and in addition to his life long sales experience, he is demonstrating our core values of transparency in representation and desire to give equipment owners freedom of choice when it comes to divesting trucks, trailers and heavy machinery.” 

UCon customers retain control

Having worked in the industry for so long, he’s impressed with the unique proposition UConsignEquip offers our customers. “UCon provides customers with the ability to be in control of selling their equipment.” For most other options, they sign control over to a dealer or auction, and simply wait for the outcome, often with a lower sale price. 

“I really value the team that supports the customer throughout the sale / purchase process,” Wayne continues. “Rachel, Clair and now Cathy diligently ensure all the details are taken care of, which provides a lot of peace of mind for our customers, and for me as the selling agent.” 

In his own words: “UconsignEquip is working for our customers,working towards getting a fair deal for both buyer and seller. In the end, we want both the seller and buyer to be satisfied with the deal, and to encourage them to become return customers.”


Are you in the North or Central Alberta region, looking for help to sell your trucks, trailers or heavy machines? Give Wayne a call at 825-975-2555.

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